Social Media Marketing

Program description - January 2026

Social media marketing strategists and online community managers are essential players behind companies and brands across Canada. They develop strategy and relevant content, engage customers, and create positive experiences and interactions through social media.

Our one-year Social Media Marketing graduate certificate program prepares you to become a marketing leader, strategist and thought leader in the dynamic and fast-paced field of social media.

Throughout the program, you will develop integrated social media marketing plans, leverage prevalent technologies, and explore generative AI for enhanced strategies.

You will learn key skills such as developing social media strategies, setting up and maintaining a multi-platform social media presence, and hands-on experience in content creation, community management, social engagement, reputation management, and crisis prevention. Additionally, you will immerse yourself in real-world projects to stay updated on industry trends and build connections with target audiences.

Interested in taking this program part time?

See our Social Media Marketing part-time program for more information.